YouTube is the most famous site on the planet, with billions of clients and more than a billion hours of content observed daily. And while it’s mostly known as a place to watch cat videos or the latest movie trailers, YouTube is also a powerful marketing tool. YouTube allows businesses to reach a broad audience with their marketing message. But how do you create a video that will be popular and effective in promoting your brand? In this article, we will explore how to generate ideas for creating videos that will help you achieve your business goals. From understanding what content is popular on YouTube to brainstorming creative ways to promote your product or service, read on for our top tips.
Use a Video Brief
When creating a video, it is essential to clearly understand what the video will be about. The best way to get ideas for making videos is to use a video brief.
A video brief is a report that frames the fundamental subtleties of a video project. It should incorporate data, for example, the reason for the video, the interest group, the key messages, and some other fundamental subtleties.
A video brief will help ensure that your video project is well-planned and focused. It will also make it easier to communicate your ideas to others involved in the project, such as the videographer or animator.
Conduct Audience Research
If you want to make recordings that will resound with your crowd, it’s fundamental to comprehend who your public is and what they’re keen on. The best method for doing this is to guide some group research.
There are multiple ways you can approach leading crowd research. You can start by surveying your existing customers or website visitors to see what videos they would be interested in watching. You can also use social media and other online tools to see what topics and content are popular with your target demographic.
Once you understand your audience well, you can start brainstorming video ideas that appeal to them. Remember that not all videos need to be severe or educational; sometimes, the most successful videos are entertaining or thought-provoking. As long as you create content your audience will enjoy, you’ll be on the right track.
Get Inspired by Other Videos
When you’re stuck on ideas for your videos, watching other people’s videos can be helpful for inspiration. But where do you find suitable videos to watch? And how will they help you with your video projects?
There are a few different places to find inspiration for your next video project:
1. Social media: Platforms like YouTube, Facebook, and Instagram are great places to find inspiring videos. Just search for keywords related to what you want to make a video about, and see what comes up.
2. Websites: There are tons of websites that curate videos from around the web. Our favorites include Vimeo, Daily Motion, and Funny or Die.
3. Television: If you’re looking for something more traditional, try flipping through channels on TV. There’s bound to be something that will jump out at you as inspiration for your next video project.
Once you’ve found a few potential sources of inspiration, it’s time to start watching! But don’t just mindlessly scroll through videos – instead, pay attention to what works well in each one. What is it about the video that makes it engaging? Is it the editing? The cinematography? The story? The humor? Note anything that stands out to you so you can try incorporating those elements into your work.
Use Your Brand as Inspiration
Your brand is the foundation for your business, and your video content should be no different. Using your brand as inspiration, you can create videos that are not only on-brand but also capture your company’s unique voice and message.
Consider your brand guidelines and what colors, fonts, and images represent your company to get started. From there, you can begin to brainstorm video ideas that will reflect your brand identity. For example, if you’re a playful brand, you should create a funny or tongue-in-cheek video. You might opt for an informative or educational video if you’re a more serious brand.
No matter what type of video you create, ensure it stays true to your brand and conveys the message you want to send to your audience. With some creativity and planning, you can produce videos that engage and inspire your viewers.
Create a Mood Board
Making a temperament board is an extraordinary method for getting propelled and producing thoughts for your video. To make a temperament board, assemble pictures, varieties, and surfaces suitable for your video. You can use anything from photos and magazine cutouts to paint samples and fabric swatches. Once you have your materials, arrange them in a way that appeals to you visually. That will help you better understand what kind of video you want to create.
Script Your Video
Scripting your video can be a great way to get ideas if you want to create a video but need help figuring out where to start. By outlining your video’s key points and writing a script, you can begin to visualize what your video will look like and what information it will convey. How can I write a script? Check out our guide on how to write a video script.
Storyboard Your Ideas
If you’re similar to many people, you have a brilliant thought of what your video should be about. Yet, it would help if you had the foggiest idea of getting everything rolling and assembling everything. That is where storyboarding comes in!
Storyboarding is the most common way of making a visual portrayal of your video, shot by shot. That should be possible with pen and paper or utilizing video-altering programming. Once you have a storyboard, you’ll have a clear roadmap for what needs to be filmed and in what order.
Making a storyboard can be straightforward. If you need help knowing where to begin, attempt one of these three.
1. Record a rundown of the central issues you need to cover in your video. Then, draw stick figures or simple shapes to represent each scene. Finally, add brief descriptions of the action taking place in each location.
2. Find images online that represent each scene in your video. For example, if you’re making a cooking tutorial, search for pictures of ingredients, cooking utensils, etc. Then arrange the images in the order they’ll appear in your video.
3. Create rough sketches of each scene in your video. That is especially helpful if you plan on using special effects or animation. Sketch out what you want each frame to look like before starting the actual filming process.
Once you have your storyboard ready, it’s time to start.
Experiment with Different Formats
If you need help with ideas for creating videos, one way to get started is to experiment with different formats. There are all sorts of video content, from short vlogs and tutorial videos to longer-form documentaries and web series.
Think about what kind of videos you enjoy watching and try to replicate that style in your work. Assuming you want assistance sorting out where to begin, many internet-based assets and instructional exercises can help you get started with video editing and production.
Once you’ve settled on a format, start thinking about what kind of story or message you want to share with your audience. What do you want them to take away from your video? Keep this in mind as you brainstorm ideas and develop a rough outline for your video.
And don’t forget to have fun! Creating videos should be an enjoyable process, so make sure you’re enjoying yourself while you’re doing it.